Frequency Asked Questions

Websites

Every project is different but assuming that there are no delays from your side of things a typical website will take between 6 and 10 weeks to be completed. 

We will ask you to complete a short design questionnaire and then if we have any questions we will discuss them with you. Then we will undertake research on your industry to be able to create a design concept. This is an image of the homepage and we will then ask for your feedback. We will keep working on this design until you are 100% happy and then once you have approved it the website will be built. Please note that as we offer unlimited revisions we can guarantee that you will be 100% happy as we will keep working on it until you sign it off, however once the website is signed off and we start building it any further design changes may be chargeable.

In order for us to design a concept for your website and / or logo we ask you to complete the following questions. Please note that we offer unlimited revisions of the design until you are 100% happy to sign it off.

1) What does your company do, and what is the purpose of your website?
2) What pages would you like on the website? (e.g. Home, About, Services, Contact).
3) List any websites you like. Perhaps from a color, style or layout point of view. Please note that the website does not have to be the same type of business, we are just trying to understand the style that you require.
4) What is the target audience of your company / website?
5) Please tell us if you have an existing logo and color scheme. If not, is there a colour scheme or logo idea that you would like to suggest?
6) Do you have any companies in the same field that you are competing against? If you know of any, please provide the name or website address of them.
7) If you have anything else that you feel has not been covered by this questionnaire please list your comments here.

We accept debit cards, credit cards or bank transfers. When you sign up you will need to pay 50% upfront with the balance due when your site goes live. Our hosting charge starts from when you sign up.

Yes. Every website that we build is built using Editir. When it goes live we will give you a training session so that you are comfortable with basic changes. Sometimes if the change is more involved or requires new design input you may want to ask us to do it for you and this would fall under our standard hourly charge.

There is an increasing importance being driven by both browser development companies and Google for websites to have a SSL certificate where forms exist. In simple terms this just means that the form data being sent over the internet is encrypted and less likely to then be read by third parties. We agree that making forms secure helps make the internet more secure and may also help your website rank better in Google and therefore suggest that you consider a SSL certificate for your website. If you are an ecommerce website then we believe that it is essential that you have a SSL certificate for your website.

That’s no problem at all. There are various different options so please contact us so that we can discuss the best configuration for you. Please note that our service is only offered as a hosted solution so your website will ultimately need to be hosted by us.

Yes. We offer a logo design service. This works much like our web design service where we will keep working on the design until you are 100% happy.

Yes. Our sister company Moray Digital Ltd can help you with all of your digital marketing needs at affordable fixed monthly fee. Visit www.moraydigital.co.uk for more information

Every website that we build is built using WordPress. This allows us to work efficiently but also to support all our clients well. We only work using this system and we offer our service as a hosted solution.

You will be able to update the content on your website using our content management system. However if you need something more involved or don’t have time then we will make any updates required for a charge. We will agree every support task with you upfront, so that you understand exactly what is involved, and where possible suggest alternative solutions, which maybe simpler and therefore more cost effective for you.

Social Media

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

In the world of social media, you get what you give. It’s important to share industry-related content, “real-time” photos and even user-generated content on a regular basis. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personable perspective shows people you’re more than just a brand – you’re a person just like them

ike most other things on social media, it depends on the platform you’re using. Let’s break it down:

Can Delete Comments:
– Instagram
– Pinterest
– YouTube
– LinkedIn

Cannot Delete Comments:
– Facebook
– Twitter

Other Options on Facebook
While your Facebook Business page can’t delete users’ comments, you do have the ability to block specific words and profanity from your page. You can also hide unwanted comments. This can all be managed under your ‘Settings’ tab in the upper right hand corner.

As far as Facebook reviews go, you can turn those off too. However, we don’t recommend this option because reviews today are as important as ever.

If you do receive a bad comment or review, we believe it’s best to respond with a solution, such as asking the reviewer to contact you directly (through direct messaging, email or phone) to resolve the situation. This lets the public see you are proactive and want to make your customers happy.

More Choices for Twitter
When it comes to Twitter, you have a few different options to get rid of negative comments. You can:
– Block the offending user
– “Mute” future Tweets from a user
– In extreme cases, report users for spam or abusive language

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it’s doing well on it’s own, putting money behind it will increase its reach.

Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least £10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least £25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

Facebook is typically enjoyed by a variety of ages. Users aged 18-49 use it the most, and women typically check Facebook more than men.

People usually check Twitter for news, trending topics or to keep up with brands they’re interested in. Young adults ages 18-29 are the engaged Twitter users. Twitter is one of the few social platforms where there are more male users.

Instagram is an effective social network for businesses with products or services that can be captured in a compelling photo or video. The main Instagram users are 35 years old or younger, and there are more women on this network than men.

Pinterest is similar to Instagram in that it is very visual. Women are more active on Pinterest than men, and this platform has the largest age range with a fairly equal distribution between ages 18-64.

Snapchat is great for capturing the attention of a young audience in a short video or Snapchat ad. Snapchat users mostly consist of people in the 18-34 year old age range, but some users are under the age of 18.

Yes! YouTube is increasing in popularity as video becomes the norm. Additionally, it’s the second largest search engine behind Google, so businesses shouldn’t ignore it. YouTube is another platform that catches a wide audience with a user age range of 18-49.

Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours. Here are a few more helpful tips on Google My Business SEO to improve your ranking in local searches.

The Facebook Pixel Helper is another Google Chrome plugin that shows you if you have Facebook pixels on your site. The Facebook pixel can be used to track website events or conversions and can help create remarketing audiences for the Facebook Ads platform. When you click on the icon, it will tell you if one or more Facebook pixels were found.

An alternative option to check on the status of your Facebook pixel is through Facebook Business Manager. Navigate to your Business Manager account and select “pixels” under the Measure & Report tab.

Your image might not appear if the Open Graph elements aren’t defined or old elements are being pulled through. If you’re seeing an old image appear, try using Facebook’s development tool called the Sharing Debugger. Simply populate the URL and scrape it once or twice to get your new picture to pull through on Facebook. Twitter has a similar feature called a Card Validator.