- Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion.
- Facebook will be No. 2, with $67.37 billion in net ad spending.
- When it comes to paid social media ads, Facebook dominates the market worldwide by accounting for more than 65% of the total ad spend (Smart Insights, 2019). LinkedIn is used by 94% of B2B marketers (Content Marketing Institute, 2018). Twitter is used by 84% of B2B marketers (Content Marketing Institute, 2018)
- Facebook has 6 million active advertisers. (Statista, 2019)
- Twitter ads are 11% more effective than TV ads during live events (Hootsuite, 2019)
With such high usage of paid advertising by marketers across the globe, you should really consider the online paid advertising space.