Paid Advertising
We can help increase your reach and unlock new customers through paid advertising
- Google will remain the largest digital ad seller in the world in 2019, accounting for 31.1% of worldwide ad spending, or $103.73 billion.
- Facebook will be No. 2, with $67.37 billion in net ad spending.
- When it comes to paid social media ads, Facebook dominates the market worldwide by accounting for more than 65% of the total ad spend (Smart Insights, 2019). LinkedIn is used by 94% of B2B marketers (Content Marketing Institute, 2018). Twitter is used by 84% of B2B marketers (Content Marketing Institute, 2018)
- Facebook has 6 million active advertisers. (Statista, 2019)
- Twitter ads are 11% more effective than TV ads during live events (Hootsuite, 2019)
With such high usage of paid advertising by marketers across the globe, you should really consider the online paid advertising space.
Strong Account Structure
We ensure that your accounts are properly set up to succeed, which involves making sure that your account has a good structure for the following steps.
Detailed Keyword Strategy
We take a look at current keywords and create an in-depth, targeted strategy. This can include expansion of keywords to increase ROI.
Engaging Copywriting
Our PPC strategy also includes ensuring that all copy grabs attention while giving enough information, so that we keep the audience wanting more.
Optimised Bid Strategy
Setting out a bid optimisation strategy makes the most of your money while promoting the best areas or products of your site.
Identify Landing Pages
We suggest pages that would be perfect for your audience to land on for specific campaigns, which will increase your conversion rate and ROI.
Setting Up Ad Groups
Ad groups need to match your campaign; our team ensures that your ad groups aren’t too wide reaching, to make sure that the copywriting goes smoothly.
Get Your Free Consultation
Whether you’re evaluating a new social media agency or looking to partner with a dedicated team for the first team, we can answer your questions and help you to reach and engage with your target audiences.
